My Approach

“[Michael's] ability to take relevant cases and analyze them in a precise, logical manner then apply them to the broader environment really opened my eyes and helped me grow professionally. I think any…business would be lucky to have someone with his passion for business strategy.” – Allen Pang, LinkedIn Corporation

I enable companies to achieve and sustain leadership in dynamic markets by:

  • Clarifying and solving immediate strategic challenges to improve short-term financial performance.
  • Defining and executing a strategy to grow medium-term revenue and profitability.
  • Building and embedding strategic capabilities to sustain financial performance over the long-term.

Our work together will produce insight and drive execution in the following areas:

  • Market opportunities: Understand the critical trends and disruptions in your markets; then exploit significant growth opportunities and protect existing revenues and profits.
  • Industry forces: Analyze the key forces within your industry that affect profitability (e.g., customers, competition, suppliers, complements); then effect these key forces to improve your company’s profitability.
  • Strategic positioning: Clarify your target customers, your value proposition, your cost structure, and your revenue model and pricing; then adjust these factors to attract more customers and/or increase margins.
  • Competitive advantage: Identify the key resources, capabilities and activities that give your company a unique market advantage; then expand and protect these sources of advantage to increase your financial performance and limit competition.
  • Corporate advantage: Assess your array of products and services; then coordinate these products and services to achieve a corporate advantage (i.e., synergy).

Next: Why FernStrategy?