Why FernStrategy?
“[Michael] has an uncanny ability to effectively communicate complex strategy concepts and direct groups toward a common goal. I constantly found myself having those ‘ah-ha’ moments with him at the helm…” – Matthew Faustman, Latham & Watkins
Why choose to work with me?
- Focused expertise: I am hyper-focused on strategy in computing and media firms. I bring to companies both a strong conceptual understanding of the discipline of strategy, along with deep knowledge of the pressing business issues faced by today’s computing and media firms. Whether you’re competing in cloud computing, software and content, connected devices, or computer networking, I can help your company develop a strategy that drives significant growth in revenues and profitability.
- Problem solving & capability building: My approach combines problem solving with capability building. In the short-term, I help companies solve immediate strategic challenges to improve their financial outlook. For the medium-term, I help companies define and execute a strategy to grow their revenues and profits. For the long-term, I enable executives and managers to incorporate strategic thinking into their day-to-day decision making. By combining strategic problem solving with capability building, I empower companies to sustain their high-performance long after our work together has concluded.
- Superior value: Most importantly, I strive to consistently exceed client’s expectations. In contrast to other consulting firms, I never: (1) staff projects with inexperienced, junior staff; (2) take on projects that lie outside my core area of expertise; or (3) pass on substantial overhead and administrative costs that add little or no value to a company’s business. My work is rigorous and innovative, and every engagement is handled with a deep level of care, transparency, and integrity. My goal is to deliver superior value to clients on every project that I undertake.
Next: My Experience

